![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/720287/w550/earn-banner-place-holder-desk-02.jpg?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy83MjAyODcvdzU1MC9lYXJuLWJhbm5lci1wbGFjZS1ob2xkZXItZGVzay0wMi5qcGciLCJDb25kaXRpb24iOnsiRGF0ZUxlc3NUaGFuIjp7IkFXUzpFcG9jaFRpbWUiOjE3MjIxNjExOTF9fX1dfQ__&Signature=HxkBU28CCqf3LQSPFpyVfnMQe1wudOftgEP81Kl~zCE6yt37FkGwgp6oljxkILAhjlBQJiz4jyJTot-qj86pXgm4fOCermY8~TT76dulVqAyBArdVqTK5QNAvv-8p1tp0-O3ros5O6mrw2egKpf3aSAcfceQHx3iLb5-c~VbuFrXfqkKJi-AZLa-OdU3ulO0fOF~COGnFUSXfI4ITcLie3MvlGvkTD1Jho3AbUVo0tHIVCM~2WYG04ep6xjgg4civtB3xCd4y9IwoJuZ8mycLE~HjTye9xre2IpRTuVfSRAuHoRBkZrBbgAdBKQkaqCeD~iCul8XuLPTTviCPWdG0g__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
ITC Sunfeast
- ITC partnered with Born on Instagram creators to unveil India’s first cashew centre filled cookie: Sunfeast Mom's Magic Cashew Fills.
- The idea was to target Karnataka & Kerala as key markets, where creators used fun themes to launch the product to their audiences.
- The creators played an interesting guessing game, which encouraged users to guess the name of the product. A few people won prizes for getting it right!