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Reels Reward Season 2 has ended. Kudos to everyone who won!
Stay tuned for more opportunities coming your way.

Past Winners:
December '22
November '22
October '22

Who is eligible?

  1. You must have created an account on the Born on Instagram website at and have completed the Born on Instagram Creator Course.

  2. At least 18 years old, India based creator (as consented in the sign up flow on website here)

  3. An authentic public account i.e. it should not be a fan account of a celebrity, a meme page, an organization or a politically affiliated account.

  4. You must be in compliance with the Born on Instagram program Terms, Instagram’s Community Guidelines, Content Monetization Policies and all other policies or terms applicable to your use of the Reels product on Instagram.

How are winners decided?

We look at your overall Reels performance. For example, how consistently you post Reels, how creative and engaging they are, how many plays they get, etc. We recommend you post Reels frequently, try various available features to enhance the creative element of your Reels and participate in trends to enhance your Reels' discoverability. But remember to bring out your uniqueness in your Reels.

If I win, how will I know and how will I get my reward?

You will receive an email from us informing you in case you win. Our teams will reach out to you and share the next steps of getting your bank details and other formalities in order.

Can I be considered more than once?

Yes, once you’re done with the Creator Course and meet the eligibility criteria, you will be part of the creators that are considered throughout the contest. However, you are only eligible to win a BOI Reels Reward one time during the program period.

No purchase necessary. Open to legal residents of India who are Born on Instagram program participants and who meet the BOI Reels Rewards criteria on the BOI site. Winners selected every two weeks during the program period. Prizes range from INR 10,000-100,000, as determined in Facebook’s sole discretion. Program subject to full Terms and Conditions. See Terms for Reels evaluation criteria and full details. Void where prohibited. Sponsor: Facebook India Ireland Limited.

Past Winners (1st Oct'21 - 30th Apr'22)