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Born on Instagram (BOI)

What is Born on Instagram?

Born on Instagram is a central creator hub designed to help creators across India gain a deep understanding of Instagram and build a sustainable presence on the platform.

This includes a self-paced e-Learning course, LIVE masterclasses with experts, latest information on Reel trends, earning opportunities and much more to help you keep up with what’s unfolding on Instagram.

Who is Born on Instagram for?

The program is designed for all creators on Instagram. No matter your background, genre or follower count, we have information to help you learn more about Instagram and “up your game.”

Creator Meetups Invite

How do I get an invite to Creator Meetups, Creator Days, Events and other opportunities?

The Born on Instagram (BOI) community is now 250K+ strong! is the best way to stay updated on everything BOI. We also send regular emails to the community about relevant opportunities for them.
Born on Instagram offers creators a variety of opportunities, such as the learning richly from the creator course, weekly trend updates, online and offline events, cash rewards, BOI Grow program, and much more.

We use criteria such as genre, number of followers, health of audience engagement, adaption of all Instagram tools & features, location, and more to match each creator with the right opportunity for them. .

No matter where you are in your journey as a creator, we recommend you to:

  1. Stay in touch with us via the website and emails
  2. Keep up with all the new features on Instagram
  3. Stay consistent in creating content

Meta Meetup and Creator Day is our attempt to meet some creators from each region around the country and understand their needs.

For Creator Day and Meetup invites, we specifically look at how active creators are with Born on Instagram and whether they’ve completed the creator course or not. Apart from that we also look at overall Reel performance. While logistical and security constraints allow us to meet only a limited number of creators in each city, we assure you that your efforts are not going unnoticed and we are working hard to create many more opportunities to interact with all creators from the BOI community, both offline and online.

Thank you for being a part of BOI, a community that continues to amaze, entertain, and inspire us every day.

Creator Course

What is the Creator Course?

The Creator Course is a first of its kind, online education course created by Instagram for the creator community in India. It is a complete guide for creators to understand the Instagram ecosystem, the tools available, the community guidelines, best practices for building their presence on the platform etc. It is delivered with several short modules accessible via the ‘LEARN’ tab. We recommend that all creators complete this course as a first step in their BOI journey.

What are the benefits of completing the Creator Course?

This creator course is considered complete when you finish watching all the modules that are part of the program. In addition to that, you would be required to complete the assessment at the end of each of these modules. Post completion, you get:

  • A course completion letter from Born on Instagram

  • Tips and tricks for growing your presence on Instagram.

  • What’s new on Trends and how you can keep your creative juices flowing.

  • An opportunity to partner with brands and win cash rewards.

  • New milestones by adding a ‘BOI Recognized Creator’ certificate to your profile.

How much time will it take to complete?

On average, it should take you less than 2 hours to complete the entire course.

How much does it cost to sign up for the course?

Absolutely nothing! The course is free and is accessible to everyone that is registered on the Born on Instagram website.

Is this content available in multiple languages?

The content is now available in English, Hindi, Tamil, Telugu, Malayalam, Kannada and Bangla.

I have completed the Creator Course. How do I get my course completion letter?

Once you complete the creator course, you can access your completion letter by going to the ‘Learn’ page and then selecting ‘View Award’. You can also access your certificate in the awards section under ‘My Profile’. Make sure you stay up to date with all that’s happening on Born on Instagram.

Support and more information

How can I report technical issues I’m facing on the website?

At the top of each page, we have a “Report” link which lets you report any technical issues you are facing on the platform.

How can I give feedback about my experience using the website?

Scroll to the bottom of the Home page and click on 'feedback form' within quick links. Here you can provide detailed feedback and suggestions to the Born on Instagram team.

Where can I find more information about using Instagram?

You can refer to the Instagram Help Center accessible here

Are there any other creator specific resources available?

For more information, you can refer to the Instagram global creators website accessible here