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Best practices for Partnerships Ads
feat. @thevixenscrew
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Brands often boost branded content as ads on Instagram. Want to make killer Partnerships Ads that perform well ensuring that brands would want to work with you again and again? Check out these practical tips from @thevixencrew.
Key takeaways
- When a brand boosts your branded content, these ads are called Partnerships Ads. It is important to follow some best practices to ensure that the ad performs well, so the brand would want to work with you again.
- Mention the brand or the product early on. There are several storytelling formats to do this, check out our video on this topic to know more. Use engaging audio, but avoid trending tracks if you know your content will be boosted, stick to the Sound Collection for safe options.
- Keep the key elements in the center. Avoid placing important text or logos in bottom 35% area of your video. Otherwise it will overlap with the Reels Ads interface (which shows up when the content is boosted). Check out the video to see how this works.
- Remember, this content isn’t just for your followers, it’s for a wider audience, so make sure it’s clear and engaging for everyone