How recommendations work

feat. @bunshah

Recommendations are a great way to get discovered by new audiences. @bunshah shares some tips to maximize your opportunities to be recommended.

Key takeaways

Post original content: Avoid re-uploading Reels that are already on Instagram or posting unoriginal or aggregated content. Avoid visibly recycled content. Don't post Reels that contain watermarks that are blurry or otherwise low quality.
Create engaging Reels that keep viewers interested the whole time. We recommend high resolution, 9x16 vertical videos with no borders, optimized for full screen and vertical viewing.
Keep it short. In order to be recommended, your content has to be 90 seconds or less.
Get discovered via Search: Search results are matched by text, so make sure you’re including relevant keywords and hashtags in captions.