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  • ITC partnered with Born on Instagram creators to unveil India‚Äôs first cashew centre filled cookie: Sunfeast Mom's Magic Cashew Fills.
  • The idea was to target Karnataka & Kerala as key markets, where creators used fun themes to launch the product to their audiences.
  • The creators played an interesting guessing game, which encouraged users to guess the name of the product. A few people won prizes for getting it right!