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  • BOI collaborated with India‚Äôs leading social e-Commerce platform Shopsy by Flipkart.

  • BOI creators from Tier 2 and Tier 3 cities from Uttar Pradesh, West Bengal, Uttarakhand and Goa were the focus of the campaign.

  • Creators focused on beauty and personal products, fashion, home & kitchen, among other categories. They also got the opportunity to order products on reimbursement basis for their shoots.